FEATURING:

Brian Massey, The Conversion Scientist 

Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. “Conversion” is the process of converting Web traffic to leads and sales, and his practice, Conversion Sciences, brings these disciplines to businesses of all sizes.

Why did Best Buy continue to grow when Circuit City went bankrupt? One reason for their on-going success is the use of buyer personas. Now your website can benefit from what Best Buy knows so well: you make much better decisions when you know who you're targeting.

In this webinar, we'll discuss how to choose test and targeting strategies based on your unique visitors personas, not website pages.

You'll Learn:
1. An easy way to model your best visitors into four "Modes of Research"
2. The limits of demographics and how to overcome them
3. How to use analytics to uncover persona behavior
4. The Conversion Quiz: Test your ability to apply personas to on-page tests

5. Why and how testing and personalization should impact your entire business, not just your marketing plans

Access this recording to learn how to point your website optimization and testing programs in the right direction with advanced personalization and testing techniques that bring home the bacon.

Recorded Webinar:

Accelerating Your Online Business by Optimizing for Buyer Personas 

The Elements You Should be Testing and Targeting on Your Website (But Probably aren't)

Register for Access to the Recording