Finance eBook Series

Part 1: Four Essentials of a Winning Homepage

BEST PRACTICES IN FINANCE WEBSITE TESTING AND OPTIMIZATION


4 Essentials of a Winning Homepage takes the financial industry's best of examples of what works, what doesn't, what to test and what to leave alone. We've surveyed the online financial services market to find ideal examples of homepage best practices, from brands such as Chase, PNC, HSBC, and Bank of America. The eBook takes a hard look at homepage elements such as search, logins, and navigation.  


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