"No single website can serve or anticipate the needs of all visitors within a single design. By offering content that is too broad or too specific, static sites often satisfy one customer while alienating many others." 

Forrester, June 2012

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Forrester Report

Behavioral Targeting Powers Customized Content And Increased Conversion

by Joe Stanhope
with Caitlin Souther, Dave Frankland, and Michelle Dickson