Register Now for Webinar

Online Testing: Everything You Need to Know to Be Successful

Forrester reveals brand new market research and shows you how to use A/B and Multivariate testing to make an immediate impact on your ecommerce business.

 FREE WEBINAR

About our Speaker

Featuring

 Joe Stanhope
Senior Analyst, Forrester Research

This webinar will help you discover:

• What is A/B and multivariate testing, really
• Why you should and need to be doing it now
• What elements you should think about when deploying a testing program
• How do you scale it up to meet business demands
• How to properly evaluate the various types of testing tools and vendors

Joe Stanhope is a leading expert on web analytics, online testing and targeting, and the online marketing suite. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences.

Wednesday, February 15th, 2012

2:00PM to 3:00PM EST