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Multivariate Testing eBook

Conversion Immersion

What’s inside this eBook:

• An introduction to the basics of A/B and Multivariate Testing
• Real life case studies of testing for major ecommerce brands
• The dos and don’ts of testing
• Key elements of testing strategies
• How to deploy Revenue-driving segmentation
• Using Site seasonality and recency to target effectively
• Building an individual customer profile for everyone