Retail eBook Series

Part 4: Five Elements of a Winning Shopping Cart

BEST PRACTICES IN RETAIL WEBSITE TESTING AND OPTIMIZATION


"Five Elements of a Winning Shopping Cart” takes the industry’s best of examples of online retailers who are getting it right, and who have reaped conversion and revenue rewards in return. The eBook looks at crucial homepage elements such as progression, delivery and shipping, customization, guiding messaging and pricing and security, to help you get started on a path to better customer experiences, and hopefully, many more purchases.

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