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Stena Line Case Study
One of the world’s leading ferry operators
increases revenue using Maxymiser's multivariate testing.
“Maxymiser is now an essential part of the www.stenaline.co.uk online strategy. Using multivariate testing allows us to discover how real users will respond to changes and developments to the site. Through the use of Maxymiser and the accurate, statistical results that multivariate testing provides we are now able to make changes to thewebsite that will not only have a positive impact on conversion but will also improve user experience.”
-John Mills, Stena Line
