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bmibaby Flight Bookings Case Study

Learn how subtle change delivered a 2.5% increase in conversions to flight booking for this low-cost European airline.

“Testing allows us to eliminate the element of risk that was previously inherent when making changes. A test & improve methodology enables us to back all our decisions with data and this 2.5% uplift in bookings conversion rate is a great example of how we have innovated to keep ahead of the competition.”

-Ian Stewart, Head of Commercial at bmibaby

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