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bmibaby Seat Booking Case Study

Maxymiser’s first test for bmibaby increased seat pre-bookings by 18%, delivering a considerable increase to this low-cost airline’s margin. Read the client success story to see how we did it.

“Maxymiser’s work has significantly increased our margin on bookings. Making informed decisions online allows us to innovate faster than the competition and better serve our passengers.”
-Beth Gawthorpe, Online Brand Manager at bmibaby
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